Amazon SEO Vs PPC

Amazon is the biggest online retailer in the world. If you are an online seller and you are not taking advantage of the Amazon platform, you are missing out on a whole lot of dollars and customers. One of the biggest advantages of being present on Amazon’s platform is that people come to Amazon only to buy products and not to search for information or some other things. In simple terms, millions of visitors on Amazon are there to buy something which makes it such a lucrative platform to sell products.

However, most online sellers have realized the potential of selling on Amazon, and this is the reason that there are close to 500 million different products on Amazon which means you need to do something to get noticed on Amazon’s platform. There was a time when merely listing your products on Amazon was enough to get the attention of the customers but that is no longer the case. Thankfully, Amazon also offers sellers a chance to get their products noticed through their pay per click advertising platform.

Many sellers have taken advantage of Amazon pay per click advertising platform and have multiplied their sales through sponsored product and other types of ads. There are three different types of pay per click ads available on Amazon. These are Amazon product acts; Amazon sponsored ads and Amazon display and e-commerce ads. If you want to take advantage of the huge opportunity offered by Amazon, here are a few tips to help you make the most of your Amazon PPC advertising campaign.

Automatic Targeting

It is one of the best ways to get maximum exposure for your ads in the initial days of your advertising campaign. As far as choosing keywords are concerned, you can contact an SEO expert or Amazon offers the option of automatic targeting where Amazon chooses the keywords for you or manual targeting where you are free to choose your keywords.

It is recommended to use automatic targeting for a completely brand-new campaign. Amazon’s algorithm is extremely helpful as the ads are shown for not only the relevant keywords but also some of the less common phrases. It will help you in discovering keywords that you may not be able to discover on your own.

Have a Flexible Budget

One of an essential things you need to keep in mind is that you need to have a flexible budget as you will find that your total advertising spend will always be a bit higher than the daily budget. Therefore, it is important that you have enough flexibility in your monthly advertising budget to pay for the extra spend at the end of the month.

Keep a Check on Keywords

Once you have let the automatic targeting campaign run for a few weeks and have made some sales, it is time to take stock of the keywords. Go with a good Amazon Seo Expert and have someone help you.  You should download the advertising reports and check the keywords that have brought the maximum clicks and sales. Needless to say, you need to filter the keywords that have resulted in maximum sales and start a new manual targeting campaign with those keywords.

If you find any keywords that have generated a lot of clicks but no sales or very poor sales, these should be added to the list of negative keywords which means the ads won’t show for these words and phrases.

Use Keywords for Boosting Organic Results

One of the ways to get more out of Amazon PPC advertising is to use the keywords generated from automatic campaigns in your product listings. It will help in boosting organic rankings in the search results. It is best to choose the keywords with high click through rates in the product listings as these keywords are likely to bring a lot of traffic which will allow you to optimize your advertising costs.

Keep Track of the Metrics

One of the best ways to optimize any advertising campaign is to keep track of the advertising spend and the return on investment. There are a lot of reports provided by Amazon to keep track of your spending. It is important that you regularly download these reports and find out the amount of money you’re spending for increasing the revenue. There are some time-frames including weekly, daily, monthly as well as a custom date range to track your spending as well as sales.

Overall, follow the tips mentioned above to optimize your Amazon PPC advertising campaign.